22nd September 2025

In the press: Transformation 2025

September saw our annual Verve conference draw its largest crowd ever – and undergo a dramatic mid-event rebrand taking it from Evolution to… Transformation!

But why?

Well, in the words of our Founder and CEO Cathi Harrison, it’s no longer enough to evolve. If we want to keep up, we need to transform. It’s on us to push our businesses forward and in doing so, we push financial services forward, collectively.  

And in the spirit of transformation, we also announced the introduction of our brand new compliance switching service – available to discuss with our compliance connoisseurs now.

Our revelations inspired the theme of the day and in turn, inspired the industry press. Check out some of our coverage below:

📰 Professional Adviser: Verve launches compliance switching service for advice firms

📰 FT Adviser: Evolution is not enough, we must transform in the age of artificial intelligence

📰 Professional Paraplanner: Verve launches industry-first compliance switching service for advisers

📰 Managers of Wealth: Verve launches compliance switching service for advice firms

📰 FT Adviser: From platforms to procedures, why you need to choose tech wisely

📰 Financial Planning Today: Verve launches compliance switching service

Holly Turnbull

Head of Marketing

Holly is head of marketing at Verve, with creative marketing expertise honed across a mix of industries and a passion for stand-out, not standard, when it comes to content.

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