It’s all too easy to be razzle dazzled by the sales and marketing of all the AI products out there. But products aren’t where you need to start.

Let’s go back to the concept of an AI firm. In my mind, there are two approaches:

1. Becoming an AI-first firm (as Duolingo have pledged to be, discussed in the previous article)

2. Become a human-first firm that leverages AI efficiencies (doesn’t roll off the tongue quite as well)

Let’s look at the AI-firm approach.

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