In her latest article with Professional Paraplanner, Jo Campbell (COO at Verve) tackles a topic many paraplanners quietly struggle with: imposter syndrome.
She explores why the profession is particularly susceptible to it, pointing to the perfectionism and attention to detail that draws people into paraplanning in the first place, alongside a fast-changing regulatory landscape that can leave even experienced professionals feeling like they're constantly playing catch-up.
Jo offers a set of practical, no-nonsense strategies for managing these feelings, and brings in a scientific angle - offering a neurological explanation for why negative self-talk can feel so persistent.

Jo is chief operations officer at Verve with a background in paraplanning and unwavering dedication to incredible service, client focus and building a team set up to thrive.